Edvard Munch, love and angst
Marketing campaign, British Museum, 2019
The British Museum lifts the veil on Edvard Munch’s life and works in the largest show of his prints in the UK for 45 years. We worked in close collaboration with the Museum to develop the visuals of the marketing campaign.
The emotional intensity of ‘the Scream’ is enhanced with an elongated dramatic crop that echoes the posture of the main character. This enabled the audience to face the persona and bring more focus on his facial expression. The complementary turquoise hue used in print and digital assets was inspired by Munch’s colour palette. This colour was used as a way to bring vibrancy and depth to the campaign.